Well here's a (long overdue) blog post I never wanted to write. Some of you may wonder about the creative process and how I design new Sloafers. I don't follow trends, because I hate waste. I go to tanneries where I look and feel and go by sight; I put things together then and there that I love and I know you'll love. So what happens when you get a call a week later after you've "nailed" your new collection, to tell you that everything you chose is out of stock?
The return of the ballet pump?
Kill me now - they've never been away.
I got a whatsapp from a friend the other day "Lu! Ballet pumps are back! You should jump on this!"
Jump on what though? I've been selling ballet pumps every day since August 2018 when we launched. So this blog entry is a little head's up that you shouldn't believe everything you read (apart from my claim that these ballerinas are the most comfy ever).
I'm going to the factory next week. Anyone who travels for business knows it’s not as luxurious as it sounds. Long days, short nights, and always more to do than there is time in the day. I can’t take much onto the flight by way of hand luggage so I have to be super mean about packing anything unnecessary. Wherever you are, you never use as much as you think. Admit it, you’re going to fall out of love with having to pin a dress to stay in place or having to wear nude underwear with a python like grip around...