Sloafer was created by Lucy and Mike Herron.
Lucy, a ballerina fan, refused to wear sneakers because they reminded her of PE lessons at school. Mike, a sneaker fan, wanted his pregnant wife to have the same comfort he did, in a style that was more elegant.
Finding nothing out there that brought together the style and comfort they both loved, they created Sloafer - the perfect sneaker ballerina combination.
Raved about by customers, loved by fashion bloggers - Sloafer has created the ballerina sneaker crossover women have been waiting for.
"Incredibly comfy to wear from the moment I tried them on .. I have a feeling I'm going to be wearing these shoes a lot."
Jane, Fashion Blogger @mymidlifefashion
"Wearing these insanely comfortable flats, they look like a ballerina flat, but feel and act like a sneaker. Perfect for trekking to and from my hospital appointments."
Jaime, Writer and Mother @angloyankophile