Sloafer was created by Lucy and Mike Herron. 

Lucy, a ballerina fan, refused to wear sneakers because they reminded her of PE lessons at school.  Mike, a sneaker fan, wanted his pregnant wife to have the same comfort he did, in a style that was more elegant.

Finding nothing out there that brought together the style and comfort they both loved, they created Sloafer - the perfect sneaker ballerina combination.

Raved about by customers, loved by fashion bloggers - Sloafer has created the ballerina sneaker crossover women have been waiting for.

"Incredibly comfy to wear from the moment I tried them on .. I have a feeling I'm going to be wearing these shoes a lot."

Jane, Fashion Blogger @mymidlifefashion 

"Wearing these insanely comfortable flats, they look like a ballerina flat, but feel and act like a sneaker. Perfect for trekking to and from my hospital appointments."

Jaime, Writer and Mother @angloyankophile

Smart for work. Elegant for evening. 

Comfort for everyday. Quality for a lifetime.

Take Sloafers on your every adventure.   

Where do you wear yours?