The Ballet Flat Blog; balls to heels — #madetolast
Well here's a (long overdue) blog post I never wanted to write. Some of you may wonder about the creative process and how I design new Sloafers. I don't follow trends, because I hate waste. I go to tanneries where I look and feel and go by sight; I put things together then and there that I love and I know you'll love. So what happens when you get a call a week later after you've "nailed" your new collection, to tell you that everything you chose is out of stock?
Just a few weeks ago I was thinking about the end of the summer; now I'm thinking about the end of Autumn. Last week we did our winter Sloafer shoot and I wanted to bring you some of my favourite looks and behind the scenes photos. I'm not a natural when it comes to posing so when my photographer shouts, "move your left foot left a little" - I always pause for a bit too long trying to work out exactly what that means I have to do. I'm better at designing the shoes than modelling them, but when you...
The return of the ballet pump? Kill me now - they've never been away. I got a whatsapp from a friend the other day "Lu! Ballet pumps are back! You should jump on this!" Jump on what though? I've been selling ballet pumps every day since August 2018 when we launched. So this blog entry is a little head's up that you shouldn't believe everything you read (apart from my claim that these ballerinas are the most comfy ever).
So where should you wear Sloafers? Is that a trick question? I’m tempted to say you should wear your Sloafers everywhere. We made shoes that were perfect for every occasion. Clearly don't wear Sloafers in the snow; though you’ll be pleased to know we are working on a boot for those cold winter months so you always have us in your life and on your feet. One eagle eyed follower on Instagram DM’d me to ask why I wasn’t wearing Sloafers in a holiday photo I posted a few weeks ago. I was about to toboggan down a mountain with my three...