Sloafer was created by Lucy and Mike Herron. 

Lucy, a ballerina fan, refused to wear sneakers because they reminded her of PE lessons at school. 

Mike, a sneaker fan, wanted his pregnant wife to have the same comfort he did, in a style that was more elegant.

Finding nothing out there that brought together the style and comfort they both loved, they created Sloafer - the perfect sneaker ballerina combination.