Ballet Pumps and Bad Advice - the Sloafer Blog

Lucy Herron
Ballet Pumps and Bad Advice - the Sloafer Blog

Ballet Pumps and Bad Advice - the Sloafer Blog

It has been a LONG TIME since I blogged but that's what happens when Covid 19 takes over and nursery is cancelled. We've had the kids at home for two months straight with no break, we're all sick of each other, but now - FINALLY - they are back at nursery and I have five hours a week of undisturbed time. Not long. So let me tell you just how much has been going on.   This blog post is all about collaborations.  They're making my day; they're making our business. And you should be doing them!  

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Lucy Herron
Ballet Pumps and Bad Advice - the Sloafer Blog

Ballet Pumps and Bad Advice - the Sloafer Blog

As a small company, we are always keen to explore the idea of securing investment. So how incredibly excited we were when we got an email, quite out of the blue from someone who we knew from the name alone, would surely be the start of our stratospheric rise to shoe stardom.   After we received the email, the first thing we did was a Google search. It raised a red flag. At that point, my husband and I went different ways. He left the room, I became like a crazy woman who'd found her bad boy and was convinced...

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Lucy Herron
Ballet Pumps and Bad Advice - the Sloafer Blog

Ballet Pumps and Bad Advice - the Sloafer Blog

We were new to the shoe business which is notoriously hard to crack and we found it hard to find people we could trust, particularly the more we got our fingers burnt.   We have a brand people love and customers buying Sloafers from all over the world. But we are more than gorgeous shoes and great instagram posts - the most helpful thing we can do is share our experience and give you really helpful tips from the people who know best, and who we do actually trust.   Last week we heard from Jaime Tung (@angloyankophile) to bring you "Five Top Tips...

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Lucy Herron
Ballet Pumps and Bad Advice - the Sloafer Blog

Ballet Pumps and Bad Advice - the Sloafer Blog

We were new to the shoe business which is notoriously hard to crack and we found it hard to find people we could trust, particularly the more we got our fingers burnt. We have a brand people love and customers buying Sloafers from all over the world. But we are more than gorgeous shoes and great instagram posts - the most helpful thing we can do is share our experience and give you really helpful tips from the people who know best, and who we do actually trust. So we're really delighted to team up with Jaime Tung (@angloyankophile) to bring you  "Five...

Read more →